Gensler's team tested a range of vendor-created generative AI tools, some of which are now integrated within an in-house ...
The rapid adoption of generative AI has transformed how visual content is planned, produced, and refined across industries.
The rise of artificial intelligence (AI) has raised concerns about a potential negative impact on jobs in creative fields, but a new analysis finds that those jobs aren't disappearing even as AI ...
A creative director stares at a blank page at 8:07 a.m., coffee cooling beside a half-finished brief. Ten years ago, that page would have pulled in a crowd: copy, art, strategy, maybe a junior team to ...
Overall, AI is expected to unleash the creativity of Sony Interactive Entertainment’s studios, power a more curated and ...
AI has passed a new benchmark, scoring better than the average human on a recognized creativity test involving 100,000 people. But there's more to the story than the results, underpinning how ...
Google rolled out a brand new experimental AI tool last Thursday called Project Genie. By Friday, video game stocks were tumbling as a result. Gaming industry giants like Unity Software, Roblox, ...